Volkswagen is set to electrify the masses with the announcement of their new entry-level electric vehicle (EV), slated to make its debut in show car form in early March. The highly anticipated production model is expected to hit the market in 2027, boasting an attractive base price of around €20,000. This strategic move underscores Volkswagen’s commitment to making electric mobility accessible to a broader audience.
Thomas Schäfer, CEO of Volkswagen Brand, emphasized the significance of this project, stating, “An affordable, high-quality, and profitable electric Volkswagen from Europe for Europe – that’s the Champions League of automotive engineering!” His statement highlights the ambition and engineering prowess behind this new Vw Electric Car.
Daniela Cavallo, Chairwoman of the General and Group Works Council of Volkswagen AG, further reinforced the importance of this new model for the brand’s identity. “The new all-electric entry-level model will be a Volkswagen in the genuine sense of the term. It is therefore appropriate that our employees at the Wolfsburg plant will be the first to have a preview of the design – before the general public,” she noted, highlighting the deep connection between the new vw electric car and Volkswagen’s heritage.
This low-cost entry into the electric era is a cornerstone of Volkswagen’s future strategy. Alongside the production version of the ID. 2all concept car, this new electric model forms part of a new family of compact all-electric vehicles. These models are being developed under the Brand Group Core within the Volkswagen Group and are built upon the evolved modular electric drive (MEB) platform. The ID. 2all, Volkswagen’s first all-electric small car, is expected to reach dealerships in 2026 with a starting price of under €25,000, paving the way for this even more affordable vw electric car.
Volkswagen’s strong position in the battery electric vehicle (BEV) market is already evident. Since launching the ID. family in 2019, the brand has sold over 1.35 million ID. vehicles globally, including approximately 500,000 units of the popular ID.3. In the past year alone, Volkswagen delivered 383,100 all-electric vehicles, demonstrating the growing demand for vw electric car models.
Wolfsburg Plant: The Electric Heart of Volkswagen
During a works meeting, CEO Thomas Schäfer reassured employees that the Wolfsburg plant will remain central to the Volkswagen brand as it transitions to electric mobility. “The Wolfsburg plant has a clear future ahead,” Schäfer affirmed. “By relocating Golf production to Mexico, we are creating space for modern technologies. New production processes will be introduced in Hall 54. Our goal is to build the next-generation electric Golf on the new SSP platform there, along with the high-volume electric T-Roc. This will establish Wolfsburg as the capital of our new all-electric compact class.” This strategic shift secures Wolfsburg’s role in the production of future vw electric car models.
The Scalable Systems Platform (SSP) is crucial to Volkswagen’s electric future. This next-generation platform will be all-electric, fully digitalized, and highly scalable, built upon a uniform system architecture. It represents a significant leap forward in the technology underpinning vw electric car development.
Daniela Cavallo emphasized Wolfsburg’s critical role in this technological advancement. “Wolfsburg, the heart of the Group world, will face crucial tasks that we will need to tackle with determination. Technical Development will be performing pioneering work for all the other passenger car brands with the SSP platform, which will be used throughout the Group. This lever will be just as important for our future success as our platform strategy for our current ICE models,” she stated. Cavallo further highlighted the production volume planned for Wolfsburg, noting, “The future electric flagships – the Golf and the T-Roc produced in Wolfsburg – currently represent a volume in excess of 500,000 units per year. The main plant has therefore secured a highly attractive vehicle segment and will be continuing the tradition of the Golf from Wolfsburg, which has a history of more than 50 years.”
Volkswagen’s “Triple A” Strategy: Accelerate, Attack, Achieve
Volkswagen’s strategic roadmap, “Zukunft Volkswagen” (Future Volkswagen), agreed upon with employee representatives in December 2024, outlines a vision that balances economic stability, employment, and technological leadership in sustainable mobility. This agreement sets binding targets and measures to achieve Volkswagen’s ambitious goals. The overarching objective is for the Volkswagen Passenger Cars brand to become the leading volume manufacturer globally in technology by 2030. This vision is heavily reliant on the success of their vw electric car initiatives.
To realize this ambition, Volkswagen is implementing a three-stage plan:
- Catch up: Enhance competitiveness by optimizing cost structures and strategically expanding the existing model range.
- Attack: Launch nine new models by 2027, including the production version of the ID.2all (under €25,000) and the new entry-level vw electric car (around €20,000).
- Lead: Establish Volkswagen as the technological leader in the volume segment, setting new benchmarks and driving global mobility forward.
This “triple A” strategy demonstrates Volkswagen’s comprehensive approach to dominating the vw electric car market and solidifying its position as a leader in the automotive industry’s electric transformation. The new entry-level model is a crucial piece of this ambitious plan, promising to bring electric mobility to a wider range of consumers.
