The early 1970s witnessed a surge in popularity for compact, front-wheel-drive hatchbacks across Europe. Fiat’s 127 had set a new benchmark, and Renault was keen to respond. In 1972, they launched the Renault 5 (R5), a “supermini” designed to capture this burgeoning market. This three-door hatchback, with its efficient front-wheel-drive system, was engineered to offer practicality and economy in a small package. Recognizing the diverse demands of different markets, Renault offered the R5 with a range of engine sizes and trim levels to cater to various customer preferences.
For the American market, Renault understood that a simple name change wasn’t enough. In 1976, the R5 was rebranded as “Le Car,” a more evocative and arguably less bland name designed to resonate with American consumers. However, despite its European success, Le Car faced an uphill battle in the United States. Renault’s limited dealer network and modest advertising budget hindered its initial market penetration.
A turning point arrived in 1979 when Renault forged a strategic alliance with American Motors Corporation (AMC). This agreement allowed Renault to leverage AMC’s extensive network of 1300 dealerships across the nation, significantly expanding Le Car’s visibility and accessibility to American buyers. The model line-up was further enhanced in 1980 with the introduction of a more practical 5-door version, followed by the option of an automatic transmission in 1981, catering to American preferences for convenience.
Automotive journalists of the era lauded Le Car, particularly in comparison tests focused on “super-economy” vehicles. Its surprisingly spacious interior and comfortable ride quality were frequently highlighted as key strengths. Furthermore, Le Car demonstrated commendable fuel efficiency, achieving EPA ratings of 35 mpg on the highway and 28 mpg in the city. Despite these positive attributes and accolades, Le Car never managed to replicate the sales success it enjoyed in Europe within the competitive American automotive landscape.
By 1984, with the arrival of the AMC/Renault Alliance, Renault decided to discontinue Le Car sales in the USA. However, the R5 story continued globally with the introduction of a second generation model for the rest of the world. Production of the R5 continued until 1996, with over 5.5 million first-generation models produced, cementing its legacy as France’s best-selling car from 1972 to 1986. The showcased 1979 Le Car, equipped with a standard 1.4L engine and remarkably low mileage of just 43,000 miles, stands as a testament to this enduring and quirky supermini.
Le Car Specifications:
- Manufacturer: Régie Nationale des Usines Renault
- Country of Origin: France
- Engine: Water-cooled, 1397cc, four-cylinder, 55hp
- Top Speed: 75 miles per hour
- Years of Production: 1972-1996
- Number Produced: 5.5 million
- Original Cost: $3,495
