Car Salesman Jobs present lucrative opportunities for driven individuals with a passion for automobiles and customer service, offering a chance to build a rewarding career with significant earning potential; CARS.EDU.VN is committed to empowering you with the resources and insights necessary to excel in this dynamic field, providing guidance on career paths, earning potential, and essential skills, including expert sales techniques, dealership insights, and automotive expertise to boost your job search. Explore our comprehensive resources on CARS.EDU.VN, covering automotive sales careers, dealership employment, and commission-based sales.
1. Understanding Car Salesman Jobs and the Automotive Industry
Car salesman positions offer a path into the dynamic automotive sector, presenting a blend of sales acumen and product expertise. These roles demand strong interpersonal skills and a deep understanding of vehicles. CARS.EDU.VN can give you the necessary insights to start your journey into this field.
1.1. What Does a Car Salesman Do?
A car salesman’s responsibilities encompass a wide range of tasks aimed at facilitating vehicle sales and ensuring customer satisfaction. Here’s a detailed breakdown:
- Customer Engagement: Building rapport with customers, understanding their needs, and guiding them through the vehicle selection process.
- Product Knowledge: Demonstrating a comprehensive understanding of vehicle features, specifications, and benefits.
- Sales Presentations: Delivering persuasive sales presentations and conducting test drives to showcase vehicle capabilities.
- Negotiation: Skillfully negotiating prices, financing options, and trade-in values to reach mutually agreeable terms.
- Paperwork and Documentation: Accurately completing sales contracts, financing applications, and other necessary paperwork.
- Follow-Up: Maintaining consistent communication with customers after the sale to ensure satisfaction and address any concerns.
- Market Awareness: Staying informed about industry trends, competitor offerings, and new vehicle releases.
- Sales Targets: Meeting or exceeding monthly sales targets and contributing to the overall dealership success.
- Compliance: Adhering to all legal and ethical standards in sales practices.
- Customer Service: Providing exceptional customer service to build long-term relationships and generate repeat business.
1.2. The Automotive Industry Landscape
The automotive industry is a multifaceted sector encompassing vehicle manufacturing, sales, service, and related support services. Key aspects of this landscape include:
- Market Segments: Understanding various vehicle segments, such as sedans, SUVs, trucks, and electric vehicles, and their target demographics.
- Major Players: Identifying key automotive manufacturers, dealerships, and suppliers.
- Industry Trends: Keeping abreast of emerging trends, such as electric vehicle adoption, autonomous driving technology, and connected car services.
- Economic Factors: Understanding the impact of economic conditions, interest rates, and consumer confidence on vehicle sales.
- Regulatory Environment: Staying informed about government regulations, safety standards, and environmental policies affecting the automotive industry.
- Technological Advancements: Recognizing the role of technology in vehicle design, manufacturing, and sales processes.
1.3 Types of Dealerships and Brands
Navigating the dealership landscape involves understanding the different types of dealerships and the brands they represent. Here’s a breakdown:
Dealership Type | Brands Represented | Typical Vehicle Focus | Customer Base |
---|---|---|---|
Franchised Dealerships | Major Automotive Brands (e.g., Ford, Toyota, BMW) | New Vehicles, Certified Pre-Owned | Wide range, brand-loyal customers |
Independent Dealerships | Multiple Brands, Often Pre-Owned | Pre-Owned Vehicles, Variety of Makes/Models | Price-conscious buyers, diverse preferences |
Luxury Dealerships | High-End Brands (e.g., Mercedes-Benz, Lexus, Porsche) | Luxury Vehicles, Performance Cars | Affluent clientele, luxury enthusiasts |
Specialty Dealerships | Niche Vehicles (e.g., RVs, Motorcycles, Commercial Trucks) | Specific Vehicle Types | Specialized needs, specific interests |



Source: Automotive News, National Automobile Dealers Association (NADA)
Understanding these types allows you to focus your job search on dealerships that align with your interests and career goals, as highlighted by Automotive News and the NADA.
1.4. Understanding Customer Needs
Understanding customer needs is the cornerstone of success in car sales. By identifying their needs and preferences, you can tailor your approach and provide personalized solutions. Here’s how:
- Active Listening: Pay close attention to what customers say, both verbally and nonverbally.
- Needs Assessment: Ask targeted questions to uncover their priorities, budget constraints, and lifestyle requirements.
- Vehicle Matching: Recommend vehicles that align with their specific needs and preferences.
- Feature Explanation: Highlight features and benefits that address their pain points and desires.
- Personalization: Offer customized options and packages to enhance their ownership experience.
By focusing on customer needs, you can build trust and establish long-term relationships.
1.5. Essential Skills for Car Sales Success
To excel in car sales, a combination of skills is essential. CARS.EDU.VN can assist you in developing these skills. Here’s a detailed look:
- Communication: Effectively conveying information, actively listening, and building rapport with customers.
- Sales Techniques: Mastering various sales strategies, including prospecting, negotiation, and closing techniques.
- Product Knowledge: Possessing a comprehensive understanding of vehicle features, specifications, and benefits.
- Customer Service: Providing exceptional customer service to ensure satisfaction and generate repeat business.
- Negotiation: Skillfully negotiating prices, financing options, and trade-in values to reach mutually agreeable terms.
- Problem-Solving: Identifying and resolving customer issues and concerns in a timely and effective manner.
- Time Management: Prioritizing tasks, managing appointments, and meeting deadlines efficiently.
- Technology Proficiency: Utilizing CRM software, online sales tools, and other technology platforms to enhance sales effectiveness.
- Adaptability: Adjusting to changing market conditions, customer preferences, and sales strategies.
- Persistence: Maintaining a positive attitude and persevering through challenges to achieve sales goals.
By mastering these essential skills, you can position yourself for success in car sales.
2. How to Find Car Salesman Jobs
Finding the right car salesman job requires a strategic approach. Here are effective methods to locate opportunities:
2.1. Online Job Boards
Leverage online job boards to discover car salesman positions in your area:
- Indeed: A comprehensive job board with a wide range of car salesman listings.
- LinkedIn: A professional networking platform with numerous job postings and company profiles.
- Glassdoor: A job board offering company reviews, salary data, and interview insights.
- CareerBuilder: A job board with a focus on connecting employers with qualified candidates.
- Monster: A job board with a long history of connecting job seekers with employment opportunities.
2.2. Dealership Websites
Visit dealership websites to explore available car salesman positions directly:
- Major Dealership Chains: Explore career pages of large dealership chains like AutoNation, Penske Automotive Group, and Group 1 Automotive.
- Local Dealerships: Check the websites of local dealerships in your area.
- Manufacturer Websites: Some manufacturers, such as Ford, Toyota, and BMW, have career portals on their websites that list dealership openings.
2.3. Networking Opportunities
Networking can be a powerful tool in your job search:
- Industry Events: Attend automotive industry events, trade shows, and conferences to meet dealership representatives.
- Professional Associations: Join professional associations like the National Automobile Dealers Association (NADA) to connect with industry professionals.
- LinkedIn: Use LinkedIn to connect with car salesmen, sales managers, and recruiters in the automotive industry.
- Referrals: Seek referrals from friends, family, or acquaintances who work in the automotive industry.
2.4. Recruitment Agencies
Partner with recruitment agencies specializing in automotive placements:
- Automotive Staffing Agencies: Engage with agencies that focus specifically on placing candidates in automotive sales and service positions.
- General Staffing Agencies: Some general staffing agencies also handle automotive placements.
2.5. Utilizing CARS.EDU.VN Resources
CARS.EDU.VN provides a wealth of resources to aid in your job search. Our platform offers:
- Job Listings: Access a curated list of car salesman positions from various dealerships.
- Career Guides: Explore comprehensive guides on how to prepare for a career in car sales.
- Skill Development: Access resources to develop essential sales skills.
- Industry Insights: Stay informed about the latest trends and developments in the automotive industry.
- Networking Opportunities: Connect with industry professionals through our platform.
By leveraging these resources, you can gain a competitive edge in your job search and find the perfect car salesman job for your career aspirations.
3. Crafting a Compelling Resume and Cover Letter
A well-crafted resume and cover letter are essential for making a strong first impression. Here’s how to create documents that highlight your qualifications and make you stand out:
3.1. Highlighting Relevant Experience
Showcase your relevant experience and accomplishments:
- Sales Achievements: Quantify your sales achievements with numbers and metrics.
- Customer Service Skills: Highlight your ability to provide exceptional customer service and build long-term relationships.
- Communication Skills: Emphasize your communication skills, both written and verbal.
- Problem-Solving Skills: Demonstrate your ability to identify and resolve customer issues effectively.
3.2. Emphasizing Key Skills
Emphasize the key skills that are essential for car sales success:
- Product Knowledge: Highlight your knowledge of vehicles, features, and specifications.
- Negotiation Skills: Showcase your ability to negotiate prices, financing options, and trade-in values.
- Closing Techniques: Demonstrate your ability to close deals and meet sales targets.
- CRM Software Proficiency: Highlight your experience with CRM software and other sales tools.
3.3. Tailoring to the Job Description
Tailor your resume and cover letter to match the specific requirements of the job description:
- Keywords: Incorporate keywords from the job description into your resume and cover letter.
- Responsibilities: Highlight experiences and skills that align with the responsibilities outlined in the job description.
- Company Research: Research the company and tailor your resume and cover letter to reflect their values and culture.
3.4. Writing a Strong Cover Letter
Craft a compelling cover letter that introduces you and explains why you are the best candidate for the job:
- Introduction: Start with a strong opening that grabs the reader’s attention.
- Qualifications: Highlight your relevant experience, skills, and accomplishments.
- Company Interest: Express your interest in the company and explain why you want to work for them.
- Call to Action: End with a call to action, inviting the reader to contact you for an interview.
3.5. Resume and Cover Letter Checklist
Ensure your resume and cover letter are polished and professional. Use this checklist to guide you:
Item | Description | Importance |
---|---|---|
Contact Information | Ensure your name, phone number, email, and LinkedIn profile are accurate and visible. | Essential |
Summary/Objective | A brief overview of your career goals and qualifications. Tailor it to the specific job. | High |
Work Experience | List your previous jobs with responsibilities and achievements. Use action verbs and quantify results. | Essential |
Skills | List relevant skills (e.g., sales, customer service, negotiation, product knowledge). | High |
Education | Include degrees, certifications, and relevant coursework. | Medium |
Cover Letter | A personalized letter explaining why you are a good fit. Highlight your enthusiasm and relevant experience. | High |
Proofreading | Check for grammar and spelling errors. Have someone else review your documents. | Essential |
By following this checklist, you can ensure your resume and cover letter are optimized for success.
4. Preparing for the Car Salesman Job Interview
Preparing for a car salesman job interview involves understanding the types of questions you may be asked and developing thoughtful responses. Here’s how to prepare:
4.1. Common Interview Questions
Anticipate common interview questions:
- “Why are you interested in car sales?”
- “What do you know about our dealership?”
- “Describe your sales experience.”
- “How do you handle objections?”
- “What are your strengths and weaknesses?”
- “How do you handle a difficult customer?”
- “What are your salary expectations?”
- “Where do you see yourself in five years?”
- “Why should we hire you?”
- “Do you have any questions for me?”
4.2. Researching the Dealership
Research the dealership to demonstrate your knowledge and interest:
- Company History: Learn about the dealership’s history, mission, and values.
- Product Line: Familiarize yourself with the vehicles they sell and their target market.
- Reputation: Research the dealership’s reputation online and read customer reviews.
- Sales Performance: Understand the dealership’s sales performance and market position.
4.3. Practicing Your Answers
Practice your answers to common interview questions:
- STAR Method: Use the STAR method (Situation, Task, Action, Result) to structure your answers and provide specific examples.
- Confidence: Speak confidently and enthusiastically about your qualifications and interest in the job.
- Clarity: Communicate your answers clearly and concisely.
4.4. Preparing Questions to Ask
Prepare questions to ask the interviewer:
- “What are the key responsibilities of the role?”
- “What are the opportunities for career advancement?”
- “What is the dealership’s culture like?”
- “What training and support do you provide?”
- “How do you measure success in this role?”
4.5. Mock Interview Practice
Practice makes perfect. Conduct mock interviews with a friend or career counselor to refine your interviewing skills. Here are some key areas to focus on:
Area | Tips for Improvement |
---|---|
Body Language | Maintain eye contact, sit up straight, and use natural gestures. |
Clarity of Speech | Speak clearly and avoid using filler words like “um” or “like.” |
Storytelling | Use the STAR method (Situation, Task, Action, Result) to tell compelling stories about your experiences. |
Handling Objections | Practice handling common sales objections with confidence and professionalism. |
Asking Questions | Prepare thoughtful questions to ask the interviewer about the role and the company. |
By practicing these areas, you can approach your interview with confidence and make a lasting impression.
5. Excelling in Your Car Salesman Job
Once you’ve landed a car salesman job, it’s essential to continuously improve your skills and performance. CARS.EDU.VN provides insights to help you excel in your role.
5.1. Continuous Learning
Commit to continuous learning:
- Product Training: Attend product training sessions to stay updated on new vehicle features and technologies.
- Sales Seminars: Participate in sales seminars and workshops to enhance your sales techniques.
- Industry Publications: Read industry publications to stay informed about market trends and competitor offerings.
- Online Courses: Take online courses to develop your sales skills and product knowledge.
5.2. Building Customer Relationships
Focus on building strong customer relationships:
- Personalized Service: Provide personalized service to meet each customer’s unique needs and preferences.
- Follow-Up: Follow up with customers after the sale to ensure satisfaction and address any concerns.
- Referrals: Ask for referrals from satisfied customers to expand your client base.
- Networking: Network with customers and industry professionals to build your reputation and generate leads.
5.3. Meeting and Exceeding Sales Targets
Strive to meet and exceed sales targets:
- Goal Setting: Set realistic and achievable sales goals.
- Time Management: Manage your time effectively to maximize your sales opportunities.
- Prospecting: Prospect for new customers through various channels, such as online leads, referrals, and networking.
- Closing Techniques: Master effective closing techniques to seal the deal and meet your sales targets.
5.4. Embracing Technology
Embrace technology to enhance your sales effectiveness:
- CRM Software: Utilize CRM software to manage customer interactions, track leads, and analyze sales performance.
- Online Sales Tools: Leverage online sales tools to showcase vehicles, provide virtual tours, and facilitate online transactions.
- Social Media: Use social media to connect with customers, promote your dealership, and generate leads.
- Mobile Apps: Utilize mobile apps to access product information, pricing, and inventory on the go.
5.5. Tracking Performance Metrics
Monitor your performance metrics to identify areas for improvement. Here are some key metrics to track:
Metric | Description | How to Improve |
---|---|---|
Sales Volume | The number of vehicles you sell each month. | Increase prospecting efforts, improve closing techniques. |
Customer Satisfaction | Measured through surveys and feedback forms. | Provide personalized service, follow up after the sale. |
Gross Profit | The profit you generate from each sale. | Improve negotiation skills, sell additional products and services. |
Lead Conversion Rate | The percentage of leads that convert into sales. | Qualify leads effectively, tailor your approach to each customer. |
Average Deal Size | The average revenue you generate per transaction. | Upsell and cross-sell additional products and services. |
By tracking these metrics, you can identify areas where you excel and areas where you need to improve.
6. Career Advancement in Car Sales
Car sales offer numerous opportunities for career advancement. CARS.EDU.VN is dedicated to helping you understand these paths. Here are potential career paths:
6.1. Sales Manager
A sales manager is responsible for overseeing a team of car salesmen and ensuring that they meet sales targets:
- Responsibilities: Recruiting, training, and managing a team of car salesmen.
- Skills: Leadership, communication, and sales management skills.
- Experience: Several years of experience in car sales.
6.2. Finance Manager
A finance manager is responsible for assisting customers with financing options and securing loans for their vehicle purchases:
- Responsibilities: Assisting customers with financing options, preparing loan applications, and working with lenders.
- Skills: Financial analysis, customer service, and communication skills.
- Experience: Experience in finance or banking.
6.3. General Manager
A general manager is responsible for overseeing the overall operations of a dealership:
- Responsibilities: Managing all aspects of the dealership, including sales, service, and finance.
- Skills: Leadership, management, and strategic planning skills.
- Experience: Several years of experience in car sales and management.
6.4. Dealership Owner
A dealership owner is responsible for owning and operating a car dealership:
- Responsibilities: Managing all aspects of the dealership, including sales, service, finance, and marketing.
- Skills: Entrepreneurship, leadership, and business management skills.
- Experience: Several years of experience in car sales and management.
6.5. Advanced Certifications and Training
Pursuing advanced certifications and training can significantly enhance your career prospects. Here are some options:
Certification/Training | Description | Benefits |
---|---|---|
NADA Dealer Academy | An intensive program for dealership management. | Develop leadership skills, learn about dealership operations, and network with industry professionals. |
Automotive Management Institute (AMi) | Offers various certifications for automotive professionals. | Enhance your knowledge in specific areas (e.g., sales, service), improve your credibility. |
Dale Carnegie Training | Focuses on communication, leadership, and sales skills. | Improve your interpersonal skills, boost your confidence, and enhance your sales performance. |
Online Sales Courses (e.g., Udemy, Coursera) | Offers flexible learning options on various sales and marketing topics. | Gain new skills, stay updated with industry trends, and improve your career prospects. |
These certifications and training programs can help you stand out in a competitive field and advance your career.
7. Ethical Considerations in Car Sales
Maintaining ethical standards is crucial in car sales. Here are ethical considerations:
7.1. Transparency
Be transparent with customers about vehicle pricing, financing options, and any potential issues.
7.2. Honesty
Be honest and truthful in your sales presentations and avoid making false or misleading claims.
7.3. Fair Dealing
Treat all customers fairly and equitably, regardless of their background or financial situation.
7.4. Compliance
Comply with all legal and ethical standards in sales practices.
7.5. Respect
Treat customers with respect and courtesy and listen to their needs and concerns.
7.6. Navigating Legal and Regulatory Compliance
Staying compliant with legal and regulatory requirements is essential for ethical car sales. Here’s what you need to know:
Area | Key Requirements |
---|---|
Truth in Lending Act (TILA) | Disclose all loan terms, including interest rates, fees, and repayment schedules. |
Equal Credit Opportunity Act (ECOA) | Ensure fair lending practices and avoid discrimination based on race, gender, or other protected characteristics. |
Consumer Leasing Act (CLA) | Disclose all lease terms, including monthly payments, mileage limits, and end-of-lease options. |
Federal Trade Commission (FTC) Regulations | Comply with FTC rules regarding advertising, sales practices, and consumer protection. |
State Laws | Adhere to state-specific laws and regulations related to car sales, financing, and consumer rights. |
By staying informed and compliant with these regulations, you can maintain ethical standards and avoid legal issues.
8. Salary and Commission Structures
Understanding salary and commission structures is crucial for car salesmen.
8.1. Base Salary
Some dealerships offer a base salary in addition to commission.
8.2. Commission
Commission is a percentage of the profit from each vehicle sale.
8.3. Bonuses
Bonuses may be awarded for meeting or exceeding sales targets.
8.4. Benefits
Benefits may include health insurance, dental insurance, vision insurance, and retirement plans.
8.5. Negotiation Strategies for Car Sales Professionals
Negotiating effectively is key to maximizing your earnings as a car sales professional. Here are some proven strategies:
Strategy | Description |
---|---|
Know Your Numbers | Understand your dealership’s pricing structure, incentives, and profit margins. |
Build Rapport | Establish a positive relationship with the customer to create trust and facilitate open communication. |
Highlight Value | Emphasize the unique features and benefits of the vehicle, as well as the value of the dealership’s services. |
Listen Actively | Pay attention to the customer’s needs and concerns to tailor your approach and address their objections. |
Be Confident | Project confidence in your product knowledge and negotiation skills. |
By mastering these strategies, you can negotiate effectively and achieve your financial goals.
9. Work-Life Balance
Maintaining a healthy work-life balance is essential.
9.1. Time Management
Manage your time effectively to balance work and personal commitments.
9.2. Prioritization
Prioritize tasks and set realistic goals.
9.3. Boundaries
Set boundaries between work and personal life.
9.4. Self-Care
Practice self-care to maintain your physical and mental health.
9.5. Strategies for Avoiding Burnout
Burnout is a common issue in high-pressure sales jobs. Here are some strategies to prevent it:
Strategy | Description |
---|---|
Time Off | Take regular breaks and vacations to recharge and avoid overwork. |
Setting Boundaries | Establish clear boundaries between work and personal life to prevent work from encroaching on your free time. |
Mindfulness | Practice mindfulness techniques, such as meditation or yoga, to reduce stress and improve mental well-being. |
Support System | Build a support system of friends, family, or colleagues to share your experiences and receive emotional support. |
Hobbies and Interests | Pursue hobbies and interests outside of work to maintain a sense of balance and fulfillment. |
By implementing these strategies, you can prevent burnout and maintain a healthy work-life balance.
10. Staying Updated with Automotive Trends
Staying updated with automotive trends is crucial for car salesmen.
10.1. Electric Vehicles
Stay informed about the latest developments in electric vehicle technology.
10.2. Autonomous Driving
Understand the latest advancements in autonomous driving technology.
10.3. Connected Cars
Learn about the features and benefits of connected car services.
10.4. Industry Publications
Read industry publications to stay informed about market trends and competitor offerings.
10.5. Resources for Continuous Learning
To stay ahead in the fast-paced automotive industry, continuous learning is key. Here are some valuable resources:
Resource | Description |
---|---|
Automotive News | A leading industry publication providing news, analysis, and insights on the automotive market. |
NADA University | Offers online training and certification programs for dealership professionals. |
Edmunds | Provides comprehensive vehicle reviews, pricing information, and market data. |
Kelley Blue Book (KBB) | Offers vehicle valuations, reviews, and buying guides. |
Manufacturer Websites | Stay updated on the latest vehicle models, features, and technologies from major automotive brands. |
By leveraging these resources, you can stay informed and provide valuable insights to your customers.
Navigating the world of car salesman jobs requires a blend of sales skills, product knowledge, and ethical practices. By utilizing the resources available on CARS.EDU.VN, aspiring and current car salesmen can enhance their skills, stay updated with industry trends, and advance their careers.
Ready to accelerate your career in car sales? Contact us today!
Address: 456 Auto Drive, Anytown, CA 90210, United States
WhatsApp: +1 555-123-4567
Website: CARS.EDU.VN
Explore CARS.EDU.VN for more detailed guides, tips, and resources to help you succeed in the automotive industry.
FAQ
1. What qualifications do I need to become a car salesman?
While a formal education isn’t always mandatory, possessing a high school diploma or equivalent is generally required, and many employers will favor candidates with a bachelor’s degree in business, marketing, or a related field; however, strong interpersonal skills, a customer-centric approach, and a genuine passion for cars are absolutely essential.
2. What is the typical commission structure for car salesmen?
Commission structures vary, but most dealerships offer a percentage of the gross profit from each sale, and this percentage can range from 20% to 35% or more, depending on experience and performance, and some dealerships may also offer bonuses for meeting or exceeding sales targets.
3. How can I increase my sales as a car salesman?
To boost sales, prioritize building rapport with customers, actively listening to their needs, and tailoring your approach to match their preferences, and continuous learning about new vehicle features, sales techniques, and industry trends is also crucial.
4. What are the ethical considerations in car sales?
Ethical considerations include transparency in pricing, honest representation of vehicle condition, respecting customer rights, and avoiding high-pressure sales tactics, and always prioritize building trust and providing excellent customer service.
5. What are the opportunities for career advancement in car sales?
Career advancement opportunities include promotion to sales manager, finance manager, general manager, or even dealership owner, and with dedication and proven performance, car salesmen can climb the corporate ladder and achieve significant career milestones.
6. How important is product knowledge in car sales?
Product knowledge is extremely important in car sales, as customers expect salesmen to be experts on the vehicles they sell, and possessing a comprehensive understanding of features, specifications, and benefits allows you to effectively address customer questions and build confidence.
7. How do I handle difficult customers in car sales?
Handling difficult customers requires patience, empathy, and problem-solving skills. Actively listen to their concerns, remain calm and professional, and strive to find mutually agreeable solutions, and remember that turning a negative experience into a positive one can lead to customer loyalty.
8. What role does technology play in car sales?
Technology plays a significant role in car sales, with CRM software, online sales tools, and mobile apps transforming the way salesmen interact with customers and manage their sales processes, and embracing technology can enhance efficiency, improve customer engagement, and drive sales performance.
9. How can CARS.EDU.VN help me with my car sales career?
CARS.EDU.VN provides a wealth of resources, including job listings, career guides, skill development tools, and industry insights, to help you succeed in car sales, and whether you’re just starting out or looking to advance your career, cars.edu.vn is your one-stop destination for automotive career success.
10. What are the latest trends in the automotive industry?
Latest trends in the automotive industry include electric vehicles, autonomous driving, connected cars, and subscription services, and staying informed about these trends allows you to better serve your customers and position yourself as a knowledgeable and forward-thinking car salesman.