CVS Pharmacy has revolutionized its renowned loyalty program, ExtraCare®, creating an enhanced system designed to maximize savings and simplify the customer experience. The updated program introduces two distinct membership tiers: ExtraCare and ExtraCare Plus™, each offering a unique set of benefits tailored to different customer needs. This evolution builds upon the existing strengths of ExtraCare, a program already beloved for delivering substantial savings to its members.
Understanding the New ExtraCare: Your Free Gateway to Savings
The core ExtraCare program remains a no-fee loyalty option, now enriched with even greater value. Existing ExtraCare members, and anyone who signs up, will continue to enjoy the benefits that have made the program popular, including access to sale prices throughout CVS stores and personalized “Deals For You” sent via email and text. Crucially, the program retains the valuable 2% back in ExtraBucks Rewards® on many purchases.
A significant enhancement to the standard ExtraCare tier is the integration of benefits previously associated with the ExtraCare Pharmacy & Health Rewards® program. Members can now opt-in to earn up to $50 in rewards simply by filling prescriptions and receiving essential vaccinations, such as flu shots. Furthermore, the earning rate for pharmacy rewards has doubled: ExtraCare members will now receive $2 in ExtraBucks Rewards for every four prescriptions filled. This streamlined approach makes it easier than ever for customers to benefit from their pharmacy and health-related activities at CVS.
Unlocking Premium Benefits with ExtraCare Plus
For customers seeking even greater rewards and convenience, CVS Pharmacy presents ExtraCare Plus. This tier represents the evolution of the former CarePass® program, retaining its small-fee, big-savings structure. ExtraCare Plus members receive all the advantages of the standard ExtraCare program, amplified by a suite of premium perks.
A standout feature of ExtraCare Plus is the introduction of free same-day delivery for almost all products available in-store, with delivery times as fast as three hours. This service adds a significant layer of convenience, allowing members to receive their needed items without leaving home. In addition to delivery benefits, ExtraCare Plus members also receive a $10 bonus reward every month, further increasing the value of the membership.
Streamlined Savings Across All Channels
Both the ExtraCare and ExtraCare Plus programs are designed to provide seamless savings across all CVS Pharmacy channels. Members can expect to find discounts and special offers in-store, while browsing online, and through personalized email and text alerts. CVS Pharmacy will also continue to host member events offering exclusive savings opportunities for cardholders. This multi-channel approach ensures that members can easily access their benefits and maximize their savings, regardless of how they choose to shop.
Zach Dennett, Vice President of Loyalty, Omnichannel and Hispanic Formats, CVS Health, emphasized the customer-centric approach behind these changes: “ExtraCare is a long-standing leader in the loyalty program industry and this evolution will allow us to provide even greater simplicity to our members, while providing value and making it easy for people to take care of their health. Now, instead of having to join various programs to unlock all the savings available to them, we’ve made it easier for our members and patients to choose from our two-tiered offerings and access the benefits that best fit their needs, including new same-day delivery and pharmacy rewards, which are now a core benefit.”
Building on a Legacy of Customer Loyalty
The ExtraCare program has a rich history spanning two decades, consistently providing valuable benefits and significant savings to its members on everyday purchases. The introduction of ExtraCare Plus, building upon the foundation of CarePass launched in 2019, demonstrates CVS Pharmacy’s ongoing commitment to innovation in customer loyalty. CarePass was originally launched as a pioneering program offering free pharmacy delivery and additional exclusive benefits on top of the standard ExtraCare perks.
Recent enhancements to the CVS Pharmacy loyalty experience, driven by customer feedback, include faster awarding of 2% back in ExtraBucks Rewards and improved digital features within the CVS Pharmacy app, text messaging, and in-store checkout processes. These updates reflect CVS Pharmacy’s dedication to simplifying the loyalty experience and adapting to evolving consumer preferences.
Maximize Your ExtraCare Experience Today
To fully leverage the benefits of both ExtraCare and ExtraCare Plus, CVS Pharmacy encourages members to download the CVS Pharmacy app and opt-in to receive personalized deals via email, text, and push notifications. Members who engage with these channels can potentially save up to three times more, making it even more rewarding to be part of the CVS ExtraCare program.
For comprehensive details about ExtraCare and ExtraCare Plus, and to join the program that best suits your needs, please visit www.CVS.com/ExtraCare.
About CVS Health
CVS Health® is the leading health solutions company, delivering care like no one else can. We reach more people and improve the health of communities across America through our local presence, digital channels and over 300,000 dedicated colleagues — including more than 40,000 physicians, pharmacists, nurses and nurse practitioners. Wherever and whenever people need us, we help them with their health — whether that’s managing chronic diseases, staying compliant with their medications or accessing affordable health and wellness services in the most convenient ways. We help people navigate the health care system — and their personal health care — by improving access, lowering costs and being a trusted partner for every meaningful moment of health. And we do it all with heart, each and every day. Follow @CVSHealth on social media.
