Whistle Express Car Wash, a prominent player in the rapidly evolving car wash sector, has announced a significant expansion in the Carolinas through the acquisition of Fins Car Wash. This strategic move will see 15 Fins Car Wash locations rebranded under the Whistle Express banner, substantially increasing Whistle Express’s presence in the region.
This acquisition more than doubles Whistle Express’s market reach in key South Carolina markets like Greenville-Spartanburg and Charleston, and North Carolina regions including the Triad, Raleigh, and Wilmington. With the addition of Fins Car Wash locations, Whistle Express will operate 31 sites across the Carolinas and 150 systemwide. This expansion positions the company as the 10th-largest car wash operator nationwide and the second largest in its home state of North Carolina, according to Conveyor Car Washes.
The integration of Fins Car Wash locations will enhance car wash accessibility for drivers throughout the Carolinas. Customers can look forward to elevated service standards, driven by Whistle Express’s advanced conveyor belt technology. This technology allows for a more customizable wash experience, catering to individual customer preferences and ensuring every vehicle receives a thorough and efficient clean.
“We are excited to welcome Fins Car Wash into the Whistle Express family and expand our footprint in the Carolinas,” stated Whistle Express CEO Jose Costa. “In a dynamic car wash industry, our focus is on setting new benchmarks for exceptional service and creating a memorable experience for every customer who chooses Whistle Express for their car wash needs.”
The transition of Fins Car Wash sites to Whistle Express branding is slated for later this year. This rebranding initiative includes investments in state-of-the-art car wash technology, updated signage, and a revitalized customer experience. To celebrate these changes, Whistle Express plans to host grand opening events at each converted location. Upon reopening, customers will benefit from the Whistle Express app, which offers a loyalty program, family plan options, wash books, and attractive member benefits, enhancing customer value and convenience.
Beyond membership perks, Whistle Express is committed to providing a user-friendly car wash experience. Customers can expect intuitive technology and menu boards, complemented by complimentary self-service amenities. These include free vacuum stations, floor mat cleaners, and detailing supplies such as towels and sprays, all designed to deliver a seamless and comprehensive car cleaning experience, resulting in a remarkably clean vehicle after every visit to Fins Car Wash locations now under the Whistle Express brand.
The car wash industry is currently experiencing a phase of consolidation, attracting investors who recognize the opportunity to create more consistent and enhanced customer experiences within a historically fragmented market. Whistle Express is at the forefront of this trend, growing into one of the largest car wash operators in the U.S., with ambitious plans to double in size in the coming years.
Whistle Express is also committed to sustainability. All locations utilize advanced technology that reclaims 85% of the water used per wash and consumes 91% less water compared to washing a car at home. Customers can also opt for value-added treatments like Rain-X® rain repellent for windshields and Armor All® protectants and sealants. These services not only enhance the car wash but also help extend the life of a vehicle’s exterior and protect against environmental elements like bugs and pollen, ensuring that every visit to Whistle Express, formerly Fins Car Wash, is a step towards maintaining vehicle longevity and appearance.
