Ford experienced a notable sales increase in the United States in 2023, marking a 7.1% rise to nearly 2 million vehicles across its Ford and Lincoln brands. While trucks and SUVs are typically the dominant segments for Ford, understanding the breakdown, especially concerning passenger cars, provides a clearer picture of their market performance. Let’s delve into the details of Ford’s 2023 US sales figures and analyze how many cars they actually sold.
Ford Mustang Family in Australia
Ford’s Overall Sales Performance in 2023
In 2023, Ford Motor Company demonstrated a robust 7.1% growth in US sales, reaching a total of 1,995,912 vehicles. The Ford brand itself saw a 7.5% increase, selling 1,914,094 vehicles. However, Lincoln, Ford’s luxury division, experienced a slight downturn of 2%, with sales totaling 81,818 vehicles. Despite this minor setback for Lincoln, Ford’s overall performance was strong, driven by its leading position in the truck and commercial vehicle segments and its growing presence in the electric vehicle market. Notably, Ford secured its position as America’s top seller of trucks and commercial vehicles and held the second-strongest position in the electric vehicle sector. The Ford F-Series continued its reign as the best-selling vehicle model in the US for an impressive 42nd consecutive year.
Breaking Down Ford’s US Car Sales in 2023
While the F-Series and Explorer often grab headlines, the passenger car segment remains an important, albeit smaller, part of Ford’s portfolio. In 2023, Ford’s car sales in the US, encompassing traditional passenger cars (excluding SUVs and trucks), reached 48,636 units. This figure represents a 2.0% increase compared to the 47,665 cars sold in 2022. Although this growth is positive, passenger cars constituted a mere 2.4% of Ford’s total US vehicle sales in 2023. This highlights the industry-wide shift towards SUVs and trucks, but also indicates that Ford still maintains a presence in the car market with key models.
Performance by Vehicle Type
Examining Ford’s sales by vehicle type reveals the dominance of trucks and SUVs:
- SUVs: 865,499 units (0.5% increase)
- Trucks: 1,081,777 units (13.2% increase)
- Cars: 48,636 units (2.0% increase)
These figures underscore that while car sales did experience a slight uptick, the vast majority of Ford’s sales volume comes from its truck and SUV lines. The significant growth in truck sales, particularly, contributed heavily to Ford’s overall positive sales performance in 2023.
Electric and Hybrid Vehicle Sales and Car Contribution
Ford is aggressively expanding its electric and hybrid vehicle offerings. In 2023:
- Electric Vehicles (EVs): 72,608 units (17.9% increase)
- Hybrid Vehicles: 133,743 units (25.3% increase)
While the data doesn’t explicitly break down EV and Hybrid sales by car type versus SUV/Truck, models like the Mustang Mach-E contribute to the EV car segment. The growth in both EV and Hybrid categories demonstrates Ford’s commitment to diversifying its powertrain options and meeting evolving consumer preferences.
Model-Specific Car Sales for Ford in 2023
Looking at specific Ford models, we can identify the key contributors to their car sales figures:
- Mustang: 48,605 units (2.2% increase)
- GT: 31 units (-68.7% decrease)
The Ford Mustang stands out as the primary driver of Ford’s car sales, almost mirroring the total car sales figure for the brand. The iconic Mustang continues to hold its appeal in the sports car market, while the limited-production GT represents a niche, high-performance segment. The significant decrease in GT sales is likely due to production cycles and model availability rather than a lack of demand.
Lincoln Brand and Car Sales
Lincoln’s sales are predominantly SUV-driven, and the provided data categorizes Lincoln sales solely under “Lincoln SUVs.” Therefore, it’s difficult to determine specific car sales figures for the Lincoln brand from this data. Lincoln’s overall sales decline of 2% in 2023 suggests challenges in its luxury SUV segment, but without further breakdown, the performance of potential Lincoln car models cannot be assessed from this report.
Conclusion: Ford’s Car Sales in Perspective
In 2023, Ford sold 48,636 passenger cars in the US, representing a modest 2.0% increase from the previous year. While cars are a small fraction of Ford’s total sales, the Mustang remains a significant model in this segment. Ford’s overall sales success in 2023 was heavily reliant on its strong truck and SUV sales, coupled with impressive growth in its electric and hybrid vehicle divisions. As the automotive landscape continues to evolve, Ford’s strategy of focusing on popular segments while maintaining a presence in the car market will be crucial for its future performance.
