Many aspire to sketch a car design so striking it commands attention. The goal is to create something visually appealing and impactful. When initial images of the 2023 BMW 7-Series surfaced, the reaction in the automotive design community was… divided, to say the least. Some wondered if it was a deliberate attempt to mislead, akin to manufacturers using deceptive camouflage on test vehicles, like the Mercedes SLS AMG prototype shown here. Could BMW’s flagship really embody the design predictions circulating online?
…But the unveiled design confirmed the initial impressions. The bold, some might say controversial, styling of the 2023 BMW 7-Series sparked debate and provided a fascinating case study in automotive design – particularly in what happens when aiming for impact overshadows fundamental design principles. While the execution may be debated, the underlying design philosophy offers valuable lessons, especially for those learning How To Draw Simplistic But Cool Cars.
Drawing inspiration from concept sketches can be insightful when dissecting automotive design. Consider the sketch of the BMW X7, a sister vehicle to the 7-Series. The frontal view illustrates the intended integration of the split-level headlights, designed to appear as a unified element bisected by the bodywork. Despite the prominent grille, the overall front-end design adheres to logical principles with parallel lines and sculpted forms, showcasing a design that is almost aesthetically pleasing in its conceptual stage.
Examining the rear three-quarters sketch of the 7-Series further clarifies the design process. The profile appears dynamic and sleek. The slender taillights and the subtle rear shelf echo design cues from earlier BMW models. A crystal motif incorporated into the lights and C-pillar adds a touch of sophistication. While perhaps not universally stunning, these concept sketches reveal a design direction that is coherent and deliberate.
BMW’s design head, Domagoj Dukec, described the new 7-Series as having a “clean monolithic shape,” aiming for an “unmistakably BMW” presence. This concept of a monolithic design – drawing inspiration from imposing, singular structures – is crucial to understanding their intent. Monolithic forms in automotive design often convey road presence and authority through horizontal lines, a substantial body, and a streamlined roofline, as exemplified by the side profile of the 2010 Ford Taurus.
However, the 2023 BMW 7-Series execution deviates from the monolithic ideal, arguably becoming ungainly rather than imposing. The intended minimalist effect transforms into maximalism. The transition from sketch to production introduces a loss of cohesion. Parallel lines become misaligned, and an abundance of seemingly random lines creates visual clutter, detracting from the intended aesthetic. Vertical elements like the grille disrupt the monolithic form, and the lack of depth in the front-end features contributes to a perceived lack of sophistication.
Similarly, the rear design of the 2023 7-Series presents further departures from design harmony. Softened taillight edges clash with sharper lines elsewhere. Increased height in the taillights and rear shelf undermines the monolithic concept. The roofline, far from the sleek profile suggested in sketches, diminishes the car’s dynamic potential. The overall effect moves away from a cohesive monolithic statement.
The 2023 BMW 7-Series serves as a potent reminder of fundamental design principles, particularly simplicity, line harmony, consistency, and proportion. While its execution might be debated, BMW’s design philosophy reflects a focus on pushing boundaries. As Domagoj Dukec stated, “First never follows, and you have to go somewhere, right? Maybe it’s in an uncomfortable direction. And this is the risk you have to take if you want to stay relevant.”
The 7-Series embraces cutting-edge technology and luxury, featuring elements like hidden door handles, crystal headlights, and an opulent interior with crystalline controls, cashmere upholstery, and a ceiling-mounted 8K screen. This bold approach aims to create a vehicle that exudes power and technological prowess, potentially prioritizing these aspects over traditional aesthetic beauty. Its target audience, seeking innovation and statement, may find its cyberpunk aesthetic appealing.
Looking back at the 2002 BMW 7-Series, another initially controversial design that later gained appreciation, raises questions about the long-term reception of the 2023 model. While the 2002 7-Series had its awkward elements, it paved the way for successful designs like the 2007 3-Series Coupe, which has aged gracefully. Whether the 2023 7-Series will follow a similar trajectory remains to be seen. It may serve as a bold starting point for future refinements, even if its current form sparks debate.
