The Genesis G90 might not be the first name that springs to mind when you think of luxury sedans, but perhaps it should be. If you’re in the market for a high-end vehicle, and the usual German suspects feel a bit too predictable, the G90 offers a compelling alternative. You wouldn’t take a luxury sedan to an autocross track for serious performance driving, and the G90 is no exception. However, this car excels in its intended environment: providing supreme comfort and style, often exceeding expectations for its price point. Think of it as the car you relax in on the way to the track, letting the massaging seats work their magic.
This is another installment in our series highlighting less obvious, yet excellent car choices. We’ve previously explored the raw power of the Dodge Charger V8 and the practical efficiency of the Kia Niro Hybrid. Now, we turn our attention to the Genesis G90, a large luxury car that delivers a premium experience without the exorbitant price tag typically associated with this class.
Luxury car advertisement banner on automotive news website.
The Genesis G90 stands out by offering features and a presence that often lead onlookers to mistake it for vehicles costing significantly more. Let’s delve into why this car deserves serious consideration.
Reason #1: The Bentley Look-Alike
Genesis G90 front quarter view resembling Bentley design.
If owning a Bentley is your ultimate aspiration, and budget is no concern, then by all means, a Bentley is a fantastic choice. Bentleys are undeniably luxurious, perhaps a touch less ostentatious than a Rolls-Royce, and offer a remarkable driving experience. However, with a starting price exceeding $200,000 for a Flying Spur, it’s a significant investment. Perhaps you’re someone who appreciates luxury but also values financial prudence. For those who are wise with their money, the Genesis G90 presents an enticing proposition.
Genesis G90 front grille and winged badge evoking luxury car brands.
The Genesis G90’s design language immediately evokes comparisons to Bentley. The winged badge, the expansive and opulent grille, and the refined interior all contribute to a perception of high-end luxury. Even the wheel designs exude a jewelry-like quality. This resemblance isn’t accidental. Genesis’ Chief Creative Officer previously held the position of Design Director at Bentley. This design expertise is evident in every line and curve of the G90, making it a compelling alternative for those seeking Bentley-esque aesthetics without the Bentley price tag.
Reason #2: Effortless and Capable Driving Dynamics
Genesis G90 driving on a paved road showcasing smooth ride.
While the Genesis G90 is designed for luxury and comfort rather than track performance, it still offers a surprisingly competent driving experience. Initially, a smaller, sportier car was requested for a preview event, but circumstances led to the G90 being provided instead. Despite its size and luxury focus, testing it on an autocross course revealed that it’s more capable than one might expect.
The ride quality of the G90 is exceptional. Described as “gliding on a cloud,” the air suspension effectively absorbs bumps and imperfections in the road, providing a serene and smooth journey. This focus on ride comfort is paramount in a luxury sedan, and the G90 delivers admirably.
Genesis G90 rear passenger view highlighting spacious interior and comfort.
Like many vehicles in its class, the G90 is a substantial car, weighing over 5,000 pounds. However, the multi-link suspension manages this weight effectively, maintaining composure even when pushed harder in corners. While it’s no sports car, the G90 handles itself with surprising agility and stability for its size.
The powertrain of the G90, particularly the E-Supercharged version, provides “adequate” power. The 3.5-liter V6 engine, enhanced with an electric supercharger and a 48-volt mild-hybrid system, produces 409 horsepower and 405 pound-feet of torque. While some might crave even more power, the available output is more than sufficient for confident and relaxed cruising and acceleration. Rumors of a future G90 Magma variant suggest that Genesis may address the desire for increased performance.
Genesis G90 showcasing rear-wheel steering maneuverability in a turn.
A standout feature contributing to the G90’s surprising maneuverability is its rear-wheel steering (RWS) system. This technology turns the rear wheels in the opposite direction to the front wheels at lower speeds, effectively reducing the turning radius. This makes the large G90 feel significantly smaller and more nimble in tight spaces and urban environments.
While not intended to compete directly with performance-oriented luxury sedans like the Mercedes-AMG S63 in terms of outright dynamism, the Genesis G90 offers a compelling blend of comfort and capable handling. For those who prioritize luxury and value over ultimate track performance, the G90 is a very strong contender.
Reason #3: Packed with Luxury Features
Genesis G90 interior showcasing luxurious Nappa leather seats and spacious cabin.
Stepping inside the Genesis G90 reveals a cabin brimming with luxury features and amenities. From chauffeuring passengers to providing a relaxing personal space, the G90 is equipped to impress. Rear passengers can enjoy features like “chauffeur mode,” which reclines the rear seat and extends a footrest, maximizing comfort. Massage functions are available in both front and rear seats, along with seat heating, creating a truly indulgent experience.
Genesis G90 rear seats with passenger adjusting massage and comfort settings.
The Genesis G90 comes generously equipped with a suite of luxury features, including:
- Logo puddle lamps for a touch of elegance
- A large 12.3″ digital instrument cluster providing customizable information
- A premium Bang & Olufsen 3D audio system for immersive sound
- The “Mood Curator” which can release fragrances to enhance the ambiance
- Digital phone key technology for convenient access
- Luxurious Nappa leather upholstery throughout the cabin
- Even a full tank of gas is listed as a standard feature
While some features, like the infotainment system, might not be class-leading in terms of intuitiveness, the G90 delivers on providing a comprehensive luxury experience. It also includes features common in this segment, like power-opening doors, which, while perhaps not universally loved, are part of the expected luxury car experience.
Genesis G90 dashboard detail showing prominent dash light dim control button.
The inclusion of even a prominently sized dash light dim control button speaks to the G90’s commitment to user-friendly features, even if some are more unique than others.
Conclusion:
The 2024 Genesis G90, priced around $101,400 fully equipped, presents a compelling value proposition in the luxury sedan market. It offers a design that rivals brands like Bentley, a comfortable and capable driving experience, and a wealth of luxury features. Compared to competitors like the Mercedes-Benz S-Class, which can easily reach prices significantly higher for comparable equipment, the G90 stands out as a smart choice for discerning buyers. As publications like Car and Driver have noted, ranking the G90 ahead of many established luxury rivals, it delivers exceptional value by matching opulent interiors and smooth rides at a more accessible price. If you seek a large luxury sedan without the premium price tag of European marques, the Genesis G90 is a must-consider.
Car and Driver website ranking of Genesis G90 among top luxury sedans.
